Kim Elena Ionescu (Specialty Coffee Association)
"Coffee Price Crisis: is specialty part of the solution or part of the problem?"
- What are the limitations of cup quality as a strategy to increase coffee farmer incomes?
- What does the future look like for specialty coffee if we continue to rely on the commodity futures market to determine prices?
CV Kim Elena Ionescu:
In her role as Chief Sustainability Officer of the Specialty Coffee Association (SCA), Kim Elena Ionescu raises awareness, develops strategy, and leads action to address the social, environmental, and economic challenges facing the coffee industry. Prior to joining the SCA in 2015, Kim spent a decade buying coffee and directing sustainability for Counter Culture Coffee in North Carolina, USA, where she resides with her husband and two daughters. And although these days she is more likely to be found working behind desks and podiums than cupping tables and espresso machines, Kim believes that sustainability must be firmly embedded in every stage of the coffee value chain.
Specialty Coffee Association (SCA):